## Whom loves ya?

What a fool I've been, thinking all the time that the important stuff was about evidence and structure and the search for genuine syntactic principles — trying to find out through study of competent speakers' usage what are the actual principles that define (say) marking of accusative case on pronouns in Standard English. God, I've been wasting my life.

Wired magazine has published (just in time for Valentine's Day) a large-scale statistical study of what correlates with numbers of responses to online dating ads (and let me say here that I am deeply grateful to Charles Hallinan for pointing it out to me). Much of the survey relates to the words used in the ad. For example, mentioning yoga or surfing in your ad has a positive influence on the number of contacts that will result. Some of the discoveries are curious: for men, it is much better to refer to a woman using the word "woman", but a woman's ad will do better if she refers to herself as a "girl". And (the point that has turned my life around, made on the infographic here), it turns out that men who use "whom" get 31% more contacts from opposite-sex respondents.

This changes everything! It's not just about the inflectional marking of relative and interrogative pronouns any more, people; it's about getting more sex!

Read the rest of this entry »