Language Log

A neighbor of mine, a respectable woman retired from medical practice, set a number of friends of hers a one-question quiz this week. The puzzle was to identify an item she recently purchased, based solely on what was stated on the tag attached to it. The tag said this (I reproduce it carefully, preserving the strange punctuation, line breaks, capitalization, and grammar, but replacing two searchable proper nouns by xxxxxxxx because they might provide clues):

ABOUT xxxxxxxx
He comfortable
He elastic
He quickly dry
He let you unfettered experience and indulgence. Please! Hurry up
No matter where you are. No matter what you do.
Let xxxxxxxx Change your life,
Become your friends, Partner,
Part of life

Advertisement for a beverage that is available in Japanese convenience stores:

There's a new article on linguistic borrowing by Jane C. Hu in Quartz (10/23/16):  "The genius and stupidity of corporate America are on display when companies rebrand for new countries".  The article originally had a better title:  "Phono-semantic matching is corporate America's best option when trying to rebrand for new countries".

Q:  How do you say "iPhone 7" and "iPhone 7 Plus" in Chinese?

A:  "iPhone 7" and "iPhone 7 Plus".

To access an article in the Financial Times yesterday I found myself confronted with a short market-research survey about laptops, tablets, and smartphones. Answer three our four layers of click-the-box questions, and I could get free access to the article I wanted to look at. A reasonable bargain: clearly some company was prepared to pay the FT for access to its online readers' opinions. And at the fourth layer down I faced a question which asked me to choose a single word that comes into my mind when I think of a certain Microsoft product.

My choice, from all the tens of thousands of words at my disposal, and the word I picked would go straight into the market research department of the one corporation, above all others, for whose products I have the greatest degree of contempt. Just choose that one evocative word and type it in, and I would be through to my article. A free choice. Which word to pick?

Here we go again:

"Samsung’s Galaxy On7 goes official" (Marketing-Interactive, 9/28/16)

No.

Let me explain why.

I've heard it said that among the retail establishments most addicted to cutesy punning business names are hairdressing salons. I mean, you don't find law practices called Law 'n' Order to Go, do you? Or a hardware store called Get Hard? Or a butcher's called Meat and Greet? But with hairdressers… Well, I don't know all that many myself; just about 150 or so that I've personally seen the signs for…

The Health Promotion Board (Bǎojiàn cùjìn jú 保健促进局) of Singapore has launched a campaign to promote awareness of falling.  Here's the poster they circulated in conjunction with the launch:

(Source)

Apparently being covered in pond slime can be a Good Thing:

That's an advertisement in the elevator at the LREC 2016 site. The legend sounds like a chapter heading from a dystopian SF novel, but apparently it's an experience worth 46,80 €.

[The following is a guest post by Mark Metcalf, a retired Naval officer and adjunct Lecturer in Chinese Literature at the University of Virginia.]

ICYMI, the median presidential candidate TV ad:

Photograph of a sign in Hangzhou: