Archive for Language and advertising

Burgeranch Israel in the Year of the Ox

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Kanji-esque alphabet writing on a sake label

From Frank Clements:


(source)

Can you read it?

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Lucky eating you

Sign at a shop in Changzhou, Jiangsu, specifically at the Computer City mall:

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Juicy chicken

Mark Swofford sent this photograph of a dish on a menu in a Taiwanese restaurant chain:

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"Little competent donkey"

Announced only yesterday, Alibaba has a new robot delivery vehicle for the last mile:

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There is no best but better

Tweet by Thomas Packard:

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Coloring the United States to suffocation

The Zeesea cosmetics company, based in China, is advertising three new sets of products "X the British Museum", in a relationship that they call a "partnership" and a "cobranding  product line": "Mysterious Egypt", "Alice in Wonderland", and "Angel Cupid".

I'm guessing that the British Museum's role in the partnership did not extend to input on the English names of the products. For example, the Alice in Wonderland Mascara collection includes ten colors, one of which is "Rust Red", advertised with the tag line "After coloring the United States to suffocation can be sweet super A strawberry jam":


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Exotic letter in Taipei

Paul M. sent in this photograph of the front of a fashion shop on Yongkang Street, Da’an District, Taipei City, Taiwan:

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Agu hair bian

Here I am standing in front of a hair salon near the south gate of Kansai University in Osaka, Japan two days ago:

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Tibet water

Ben Zimmer was just passing through Hong Kong Airport, where he got a bottle of Tibet 5100 spring water, complete with Tibetan script:


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Eraser from Muji

From Anne Henochowicz:


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"Revlon" in Chinese

We've been through a lot of atrocious Chinglish (check the archives under "Lost in translation"), so we should acknowledge, and even revel in, translational equivalents that are outstandingly good.

It suddenly occurs to me that the Chinese translation of the American cosmetic brand Revlon is so beautiful that it deserves to be highlighted here:

lù huá nóng 露華濃 ("dew [that is] splendid [and] dense")

On the one hand, "Luhuanong" serves as a sound transcription of "Revlon".  On the other hand, the translation of these three syllables provides an apt meaning for the brand name.

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Durian pizza

Last month we had "Explosion Cheese Durian Pie" (9/23/19).  Now we have durian pizza, courtesy of Jeffrey L. Schwartz, who posted this photo of an advertisement for Mi Tea on Bell Blvd. in Bayside, Queens…  Wash your durian pizza down with some salted cheese tea!

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