Language Log

Do you remember Charlotte, who was selling authentic French style crepes in a Taichung night market five years ago?  Judging from this recent video she appears to have done quite well; from a night stand she has now opened a full-fledged crepe restaurant and established a flower-cum-tea bag business for export to France on the side.

It sounds like an insane concept, but apparently it is a real thing — in Japanese (karōshi 過労死) and Chinese (guòláosǐ 過勞死 / 过劳死).

…a Japanese term relating to occupation-related sudden death.

The most common medical causes of karoshi deaths are heart attacks and strokes due to stress and malnourishment or fasting. Mental stress from the workplace can also cause workers to commit suicide in a phenomenon known as karōjisatsu (過労自殺).

Karoshi is also widespread in other parts of Asia. Generally, deaths from overwork are a worldwide occurrence. For example, over 770 wage labourers die of overwork annually in Sweden, a country with robust labour regulations. The death toll is, however, expected to increase in the future.

(Wikipedia)

Would You Work ‘996’? The Hustle Culture Trend Is Taking Hold in Silicon Valley.
The number combination refers to a work schedule — 9 a.m. to 9 p.m., six days a week — that has its origins in China’s hard-charging tech scene.
By Lora Kelley, NYT (Sept. 28, 2025)

The inverse of involution.

Working 9 to 5 is a way to make a living. But in Silicon Valley, amid the competitive artificial intelligence craze, grinding “996” is the way to get ahead. Or at least to signal to those around you that you’re taking work seriously.

There's a big fuss and furor over the logo change at Cracker Barrel:

Running down the road in Clarksdale, Mississippi, I screeched to a halt (felt like Rroad Runner) when I passed by a Chinese restaurant with the odd name Rice Bowl (in Chinese it was Fànwǎn lóu 饭碗楼 — the only characters I saw on the premises).  It was a tiny, nondescript establishment, with six or so chairs against the walls where you sat while you waited for your order to be prepared.  Most people, however, stood in line or just came in to pick up what they had ordered over the phone.

The owner did a brisk business, but it was strictly take out.  There were about 8 spaces for cars to park outside, though they were constantly coming and going.

Entertaining article in Wall Street Journal (WSJ) by Joe Pinsker (5/30/25):

‘Welcome In.’ The Two-Word Greeting That’s Taking Over and Driving Shoppers Nuts.
The phrase has spread to coffee shops and credit unions, and customers are wondering why; ‘like a slap to the ear’

The first thing I have to say is that I'm amazed this article doesn't mention the Japanese greeting "Irasshaimase いらっしゃいませ", a phrase meaning "welcome" or "please come in". It's a polite greeting used to welcome customers when they enter a shop or restaurant in Japan.

Last September, we had a lengthy, vigorous discussion about the "welcome in" greeting sweeping southwest United States, including a deep look at its Japanese "Irasshaimase" heritage which we examined in 2021 (see "Selected readings" below).

For the past week, I have been preparing a major post on Middle Iranian and associated peoples who transited and traded across Eurasia during the Middle Ages, so it was fortuitous that I received the following photograph from Hiroshi Kumamoto:

Xinhua News Agency//Getty Images

Nick Tursi suggested that I visit Sungsimdang in Daejeon, so I went two hours out of my way as I was travelling to Seoul. Sungsimdang (Korean: 성심당; Hanja: 聖心堂; lit. Sacred Heart Hall) is a phenomenally popular bakery that could easily establish branch stores all around Korea and, indeed, the world, but it refuses to do so, not expanding beyond the city of Daejeon.

We were lucky that it was raining that day, which made the line outside the store only stretch for one block, whereas in good weather it may stretch back and forth for a length equal to three blocks or more, and you'd have to wait for 2-3 hours to make your way through it.

(photo courtesy of Song Yaoxue)

First, how to say the name. 

I think that the "correct" pronunciation of IKEA is "ee-kay-uh", with emphasis on the "ee" sound, similar to the way a native Swedish speaker would say it, not "eye-kee-ah" or "ai-kee-uh" with stress on the second syllable, the way most Americans say it (all the Americans I know).

What does it mean?

IKEA is an acronym for Ingvar Kamprad Elmtaryd Agunnaryd, the names of the founder and the places where he grew up.

The pathways of word borrowings can be absolutely mind boggling.  The modern English word "goods" derives from the plural of one of six different roots that resulted in "good".  I will not touch upon the five other etyma that resulted in "good" with other meanings, but only on the one that culminated in a countable noun signifying "an item of merchandise", often fixed in the plural form "goods", e.g.,:

• • c. 1596–1598 (date written), William Shakespeare, “The Merchant of Venice”, in Mr. William Shakespeares Comedies, Histories, & Tragedies […] (First Folio), London: […] Isaac Iaggard, and Ed[ward] Blount, published 1623, →OCLC, [Act IV, scene i]:

    Thy lands and goods / Are, by the laws of Venice, confiscate / Unto the state of Venice.

√Inherited from Middle English good, god, from Old English gōd (“a good thing, advantage, benefit, gift; good, goodness, welfare; virtue, ability, doughtiness; goods, property, wealth”), from Proto-Germanic *gōdą (“goods, belongings”), from Proto-Indo-European *gʰedʰ-, *gʰodʰ- (“to unite, be associated, suit”). Compare German Gut (“item of merchandise; estate; property”).

(Wiktionary)

For two mercantile nations such as England and Japan, it is inevitable that "goods" would be borrowed from English into Japanese.  It has its own entry in the Japanese Wiktionary:  guzzu グッズ and has found its way into Korean as well:  gutjeu 굿즈.

I don't order things online, but sometimes others do so for me, and I'm always amused / bemused by wording such as this:  "Your package will ship on 1/23/25". Normally, I would expect "your package will be shipped on 1/23/25" or "we will ship your package on 1/23/25".  Now, however, "Your package will ship on 1/23/25" seems to have become almost standard.

Here's a real-life example, received this afternoon:

We have received and begun processing your gift selection. Your gift will ship via United Parcel Service, to the address you confirmed during the ordering process. We expect your gift to ship within 2 weeks.

[This is a guest post by Christopher Paris (website).]

I just wanted to thank you for your 2009 essay on the misinterpretation of “wēijī” as meaning both opportunity and crisis.

This controversy takes on dramatic new importance as the misinterpretation has been used to justify the invention of a school of thought that “risk is positive.” When challenged with English language dictionaries dating back to the 1700s, showing risk as typically meaning a potential threat or harm, the proponents of “positive risk” run to the wēijī trope. They say, “the Chinese came up with this 3000 years ago, so English dictionaries don’t matter.”