Archive for Language and advertising

PaPaPa

My, my! What does the signage on this van in Chengdu, Sichuan Province (China) say?

From: "Chinese firm ordered to remove sexually suggestive Valentine’s Day advertisements" (SCMP, 2/15/17).

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Portable air filter for North China smog

Ad in the Beijing subway:

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Multiculturalism meets international trade

From Bill Thomas via John Rohsenow:

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He comfortable! He quickly dry!

A neighbor of mine, a respectable woman retired from medical practice, set a number of friends of hers a one-question quiz this week. The puzzle was to identify an item she recently purchased, based solely on what was stated on the tag attached to it. The tag said this (I reproduce it carefully, preserving the strange punctuation, line breaks, capitalization, and grammar, but replacing two searchable proper nouns by xxxxxxxx because they might provide clues):

ABOUT xxxxxxxx
He comfortable
He elastic
He quickly dry
He let you unfettered experience and indulgence. Please! Hurry up
No matter where you are. No matter what you do.
Let xxxxxxxx Change your life,
Become your friends, Partner,
Part of life

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Free Tea

Advertisement for a beverage that is available in Japanese convenience stores:

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Phono-semantic rebranding

There's a new article on linguistic borrowing by Jane C. Hu in Quartz (10/23/16):  "The genius and stupidity of corporate America are on display when companies rebrand for new countries".  The article originally had a better title:  "Phono-semantic matching is corporate America's best option when trying to rebrand for new countries".

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iPhone in China

Q:  How do you say "iPhone 7" and "iPhone 7 Plus" in Chinese?

A:  "iPhone 7" and "iPhone 7 Plus".

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Pick a word, any word

To access an article in the Financial Times yesterday I found myself confronted with a short market-research survey about laptops, tablets, and smartphones. Answer three our four layers of click-the-box questions, and I could get free access to the article I wanted to look at. A reasonable bargain: clearly some company was prepared to pay the FT for access to its online readers' opinions. And at the fourth layer down I faced a question which asked me to choose a single word that comes into my mind when I think of a certain Microsoft product.

My choice, from all the tens of thousands of words at my disposal, and the word I picked would go straight into the market research department of the one corporation, above all others, for whose products I have the greatest degree of contempt. Just choose that one evocative word and type it in, and I would be through to my article. A free choice. Which word to pick?

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The perils of "7" and "9" in Cantonese

Here we go again:

"Samsung’s Galaxy On7 goes official" (Marketing-Interactive, 9/28/16)

As we’ve covered shortly two weeks ago, the pronunciation of “7″ sounds like “penis” in Cantonese, and the latest Samsung Galaxy On7 launch has once again stirred up discussion on the internet in Hong Kong.

The Cantonese pronunciation of  “On9″ [sic: there seems to be a mix-up here] is similar to slang meaning “stupid”, and many are saying the new release is a crossover between the two slang words.

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Does the new iPhone 7 slogan mean "precisely penis" in Chinese?

No.

Let me explain why.

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Cutesy hairdresser names

I've heard it said that among the retail establishments most addicted to cutesy punning business names are hairdressing salons. I mean, you don't find law practices called Law 'n' Order to Go, do you? Or a hardware store called Get Hard? Or a butcher's called Meat and Greet? But with hairdressers… Well, I don't know all that many myself; just about 150 or so that I've personally seen the signs for…

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Campaign for promoting falls awareness

The Health Promotion Board (Bǎojiàn cùjìn jú 保健促进局) of Singapore has launched a campaign to promote awareness of falling.  Here's the poster they circulated in conjunction with the launch:


(Source)

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The embrace of algae

Apparently being covered in pond slime can be a Good Thing:

That's an advertisement in the elevator at the LREC 2016 site. The legend sounds like a chapter heading from a dystopian SF novel, but apparently it's an experience worth 46,80 €.

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