The Political TV Ad Archive:
The Political TV Ad Archive is a project of the Internet Archive. This site provides a searchable, viewable, and shareable online archive of 2016 political TV ads, married with fact-checking and reporting citizens can trust. Political TV ad spending is expected to be in the billions. Yet the same local stations that air the ads provide very little solid reporting on politics. Even fewer correct political misinformation. In partnership with trusted journalistic organizations, the new Political TV Ad Archive provides a free service for journalists, civic organizations, academics and the general public to track these ads in context. The project is open source and available on github: this site and the Duplitron.
For an introduction to the Political TV Ad Archive and how to use it, check out this video.
As of March 23, 2016, the Political TV Ad Archive is wrapping up the first phase of the project, where we tracked 20 markets in nine key primary states. The project will continue to track ads playing in the New York, Philadelphia, and San Francisco television market areas. Project staff are gathering lessons learned, which will inform planning and fundraising for the second phase of the project: tracking political ads in key 2016 general election battleground states.
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