This ubiquitous regret has long provided fodder for commercial exploitation—since the 1960s, speed reading courses have been marketed with promises to double or quadruple the rates at which text can be absorbed and understood. More recently, a number of speed reading apps for mobile devices have been released (e.g. Velocity, QuickReader, Acceleread), promising “superhuman” reading speeds that will “accelerate your learning potential” and help you “keep up with the web, blogs, twitter and e-mail.” (Now, if they could only invent an app for quadrupling the speed of answering e-mails, or writing Language Log posts, or thinking about what I’ve just read, that would truly increase my productivity.)
Of all these apps, the recently launched product Spritz offers the most specific pseudo-scientific hype as part of its marketing (their website offers a page soberly titled “The Science”). Since the stated rationalization for the app sounds plausible, at least to the point of managing to impress a number of smart, generally skeptical people who’ve sent me queries about it, it’s worth subjecting it to some psycholinguistic scrutiny.
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