My wife had an aversion to the first person pronoun. She would do practically anything to avoid saying "I". She thought it was egotistical to make frequent, direct reference to herself, whether in speech or in writing. Among traditional Chinese, she probably was not entirely unique in that regard, but she was extreme in her first person avoidance, and it was through her that I became aware of the lengths to which someone might go keep from saying "I".
I do not fully comprehend the psychological reasons why some people shy away from use of the first person pronoun, but my sense is that it has to do with not wanting to be assertive.
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