Keenan: They’re running the Pepsi Twitter account?
Ben (to Jonah): Yes. Is that exactly accurate? I’m not in the weeds in this, but they had been—
Jonah: They had been making content for Pepsi.
Ben: Because they were running the account.
Jonah: And it was—I’m not in the weeds on this, either, but I know the creative team was doing real-time marketing with Pepsi and posting stuff—
Sebastian asks "doesn't 'in the weeds' usually mean 'out of depth/in trouble'?"