NYC crotch
News you can use, from The Forward: "Etsy vendor who doesn’t know Yiddish accidentally sells 'NYC crotch' face mask" (Aiden Pink, May 26, 2020).
A vendor on the e-commerce site Etsy wanted to sell facemasks that said “NYC Strong” in Yiddish – but the final product said “NYC Crotch” instead.
The vendor Tees Go Bling, based in Wyoming, offers dozens of glittery facemask designs for sale, including images of the American flag and the Disney logo, as well as slogans of support for various cities like “Detroit Strong” and “Chicago Strong.”
The trouble began when they tried to sell a “NYC Strong” mask using the Yiddish word for strong, shtark. But while Yiddish is written right-to-left, like Hebrew, the Yiddish letters in shtark [שטאַרק] were printed left-to-right [קראַטש], meaning that anyone looking at it the correct way would read shtark backwards – as “crotch.”
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