Färm: rise of the eco-umlaut?
From Alex Baumans:
Recently a supermarket of this ecofriendly chain opened in my neighborhood. As the initiative seems to be francophone, I suppose the name is a superposition of the French 'ferme' and English 'farm' by way of German spelling. What struck me most was their unbounded enthusiasm for putting little dots on vowels. I can't imagine how most of them are supposed to pronounced, so the dots clearly only serve a decorative purpose. Is the eco-umlaut the successor of the hard rock-umlaut, I wonder.
The (French) header of their web site:
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