Language Log

Steve Kass found this curious expression in the nutrition facts (where "Saturated Fat" usually is) on a package of imported-from-Taiwan crackers at his local Chinese grocery, Jīnmén 金门 ("Golden Gate"; Quemoy [Hokkien Kim-mûi]) in East Hanover, New Jersey. Here is a picture of the label:

Scans of the front and back of the package are shown below.

A correction from The New York Times on Damon Darlin's article, "Economic Theory Plots a Course for Good Food" (4/10/12 online, p. D3 in the 4/11/12 print edition):

This article has been revised to reflect the following correction:

Correction: April 10, 2012

An earlier version of this article incorrectly referred to the Ethiopian dish doro wot as door wot. Additionally, the article referred incorrectly to awaze tibs as aware ties.

As noted on the Slate Twitter feed, these goofs are almost certainly the result of overzealous autocorrect — or, as we say in these parts, they're due to the Cupertino effect. We've documented many such cupertinos over the years (old site, new site). Foreign food terms have cropped up before — way back in 2005, before we even knew the Cupertino effect had a name, I noted that menus and recipes had fallen prey to the unfortunate spellcheck miscorrection of prostitute for prosciutto. At least prosciutto is likely to be in spellcheck dictionaries these days — the same can't be said for Ethiopian doro wot or awaze tibs, no matter how delectable those dishes may be.

(Craig Silverman of Poynter's Regret the Error is also on the case.)

As I read the Daily Mail article referred to in my previous post, my eye drifted down into the comments, and I saw that a commenter in London signing himself as JustSomeBloke had said this:

Time and time again, it has been shown that the school's league tables are routinely fiddled in order to benefit this or that school. At the same time, our so-called education system — ruined by lefty, progressive teaching methods — can barely teach our children to write English properly. If your a younger reader, you probably didn't even notice the two deliberate mistakes in this comment.

Well, I am not a younger reader; I have 40 years of involvement in academic work on the English language. But I have to confess to you that it took a couple of readings before I spotted both errors. The second was immediately noticeable, but I had to go back and look again to identify the first, which I had casually read past.

A beautiful eggcorn spotted in the wild: parrot phrasing for "paraphrasing". I love it. I think I'm going to adapt it for making reference to particularly ignorant paraphrase that displays a birdbrained level of literacy.

Starbucks has opened its first retail outlet for healthy fruit and vegetable juices, in Bellevue, WA. And . . .

Oh dear. Perhaps the signwriter should have ordered a venti instead of a tall. Because that's not how you spell vegetables.

Language Log will try to avert its gaze while ordering.

Mark's transatlantic reaction to the linguistic story of the week in the UK — the news that a major bookstore chain has changed its name from Waterstone’s to Waterstones (shock horror scandal probe!) — was simply to mock a ridiculously over-written barbarians-at-the-gates piece from the Daily Mail. Meanwhile, over here in the UK, I was listening to one of the stupidest discussions of language I've ever heard on the radio (and I've heard some beauties), one that stands a very good chance of placing as dumbest of 2012, early in the year though it is.

My embarrassing failure with respect to tiramisu was one of failing to analyse the internal structure of a word and thus see what its origin and literal meaning must be. It is also possible to overanalyse, and see inside a word structure that isn't there, and similarly miss the etymology and the meaning. The latter happened to my colleague Bob Ladd, though no one knows about it, because no occasion ever arose that would cause him to reveal it. Basically, his mistake was of the eggcorn variety, though with sound and writing reversed in their roles. If an occasion for his unmasking had ever come up, he would have revealed his linguistic foolishness through a ridiculous mispronunciation of a word he knew only from writing, to general mirth. Because it never happened, nobody was ever privy to his secret shame.

Until now, that is. He committed the inexplicable blunder of sharing his shameful phonological secret with a staff member of the one linguistic blog site that knows no mercy, the News of the World of the language sciences, the one-stop-shopping linguistic revelation site that is . . . Language Log. How could he be so foolish as to tell a linguistic journalist without saying "This is off the record" first? I have no idea. This is Language Log, not Needless Self-Humiliation Log. Language Log's duty is to its readers. Read on!

It is traditional for readers of The Daily Telegraph to write letters to their editor saying how "appalled" they are by the terrible abuse the English language suffers daily. One little neologism, one split infinitive or other such stupid shibboleth that's easy to spot, and they're on it like wolves, excoriating the usage and protesting that the syntactic sky is falling. Well, earlier browsers of the photo gallery that the Telegraph has put up on its website concerning the riots and looting in Tottenham (north London) over the weekend will be shocked not only by the scenes of masked looters, buildings ablaze, police cars torched, and a double-decker bus going up like a roman candle, but also by the caption under a photo of a trashed and gutted ATM lying on its side round the corner from a bank:

A looted cash machine lays down an alley

(Added a day later: I've been surprised that the Telegraph hasn't yet changed the caption. When CNN wrote that clues to the earth's future may lay in the past, they changed it soon after Language Log commented on it. The Daily Telegraph's people clearly don't read Language Log.)

Wikipedia's article on the Cornish language (the Brythonic Celtic language once spoken in the county of Cornwall, England) quotes this sentence (twice, in fact) from Henry Jenner, author of Handbook of the Cornish Language (1904):

There has never been a time when there has been no person in Cornwall without a knowledge of the Cornish language.

Oh, what a mess we do create when first we practice to negate! Let's just think that sentence through, counting up the negations carefully.

You know what I think is happening? This is just too insane not to be true. I believe Hong Kong script kiddies wanting to try Nigerian-style thieving of bank account details are actually using Google Translate to translate their phishing messages from Chinese into English. Below the fold I quote in full (obscuring my address with x's to outwit the spam robots) a wildly, asyntactically unintelligible phishing spam which I received today. It's unintendedly hilarious — you could try reading it aloud at parties. And it's so garbled and implausible that I can't believe even poor naive Aunt Mildred will be suckered. Interestingly, it shows clear signs of being the output of very bad corpus-based translation, unsupervised and unchecked. My suspicion of Chinese provenance was based not just on the .hk (Hong Kong) address, but also on the fact that the spammer thinks an English-speaking PhD named Dr. Roller Key would refer to himself as Dr. Roller — that is, the Chinese syntax for personal names is being assumed.

From Talking Points Memo:

(Link to video.)

This is almost too good to be true. Via The Media Blog, here's a correction that ran in Rockhampton, Australia's Morning Bulletin:

Perhaps the most illiterate phishing spam yet: ignoring the incompetence of having Velez Restrepo as the sender, jg_van88 (at a Chinese address) as the reply-to, and Mr(.) John Galvan as the alleged sender, with the X-Accept-Language set to Spanish, this message has at least 20 linguistic errors in the text, which is roughly one for each four words.

From gvelez@une.net.co
Wed Dec 15 11:11:57 2010
Date: Wed, 15 Dec 2010 03:11:43 -0800
From: velez restrepo guillermo <gvelez@une.net.co>
Subject: Comprehend This Proposal
Bcc:
Reply-to: jg_van88@w.cn
X-Mailer: Sun Java(tm) System Messenger Express 7.3-11.01 64bit (built Sep 1 2009)
X-Accept-Language: es
Priority: normal

Good day,

I am Mr John Galvan a staff of a private offshore AIG Private bank united kingdom.

I have a great proposal that we interest and benefit you, this proposal of mine is worth of £15,500,000.00 Million Pounds.I intend to give Four thy Percent of the total funds as compensation for your assistance. I will notify you on the full transaction on receipt of your response if interested, and I shall send you the details.

Kind Regards,
Mr. John Galvan