The mystery of "mouthfeel"
Helen Wang writes:
I have a question – what's the etymology of the English word "mouthfeel"? In the last few weeks in the UK I have heard the word "mouthfeel" several times, spoken very naturally as though it's an established English word. I was surprised because I remember kǒugǎn 口感 (lit. "mouth-feel") as being "untranslatable" or an "awkward translation". So I looked up "mouthfeel" online to see when this direct translation made its way into English. It even has a Wikipedia entry! But no mention of kǒugǎn 口感 or any etymology. It seems to have just appeared in English – earliest usage in the 1930s. See The Big Apple, "Mouthfeel" (4/10/12) by Barry Popik.
So I tried looking up kǒugǎn 口感 in Chinese and found it was not as ubiquitous as I'd remembered. My very quick and basic search gave the impression that kǒugǎn 口感 might be a translated term in Chinese, most examples being related to drinks such as wine or tea. I wondered if you knew more?
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