"Frequency illusion" in the OED
The latest batch of updates to the online edition of the Oxford English Dictionary includes a term that originated right here on Language Log, in a 2005 post by Arnold Zwicky. The term is frequency illusion, first attested in Arnold's classic post, "Just Between Dr. Language and I." Here is the OED treatment, an addition to the main entry for frequency:
frequency illusion n. a quirk of perception whereby a phenomenon to which one is newly alert suddenly seems ubiquitous.
Also called the Baader-Meinhof phenomenon (see Baader-Meinhof phenomenon at BAADER-MEINHOF n. 2).
2005 A. ZWICKY Lang. Log 7 Aug. in http://itre.cis.upenn.edu (blog, Internet Archive Wayback Machine 10 Sept. 2005) Another selective attention effect..is the Frequency Illusion: once you've noticed a phenomenon, you think it happens a whole lot, even ‘all the time’.
2018 R. J. HILTON in J. Marques & S. Dhiman Engaged Leadership (e-book, accessed 25 June 2018) xiv. 244 The frequency illusion occurs when you buy a new car, and suddenly you see the same car everywhere. Or when a pregnant woman suddenly notices other pregnant women all over the place.
Read the rest of this entry »