Zipf's demon
George Kingsley Zipf is famous for his work on the power-law distribution of word frequencies, which has come to be known as Zipf's Law. And he's also known for the related "Law of Abbreviation", and the hypothesized balance between effort and efficacy.
In his 1945 paper "The repetition of words, time-perspective, and semantic balance", Zipf looks at a different distribution, which is much less famous:
In the present study we shall attempt to show in preliminary outline how the rate of repetition of words in the stream of speech may be useful not only in indicating what we shall presently define as "time-perspective" but also in elucidating what we shall presently refer to as "semantic balance" – two terms of potential significance in the understanding of personality variants.
"Personality variants?" Wait for it…
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