Avoiding the goober
Eric Zorn, "The 'gubernatorial' war", Chicago Tribune 2/12/2014:
Does your eye stop and and stumble, as mine does, on such phrases as "the four Republican governor candidates"? Or "Governor candidate Bill Brady"?
If so, you are a fellow casualty of the war on the word "gubernatorial," an admittedly odd, Latinate word that every four years I feel duty bound to remind readers comes from the Latin verb "gubernare" means to steer or lead.
Consistency would demand that the state leader be the gubernor, not governor (from the Old French "governer"), or that we refer to the "governatorial race," but we don't.
Instead we are adopting "governor candidate" and even — horrors! — "governor race" ("governor's race" seems OK, though) in order to avoid the goober.
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