Rhymes with "black" and sounds like "Alabama"
You'd think it was the end of the world. Apparently, the Nuance Communications-powered text-to-speech system on the new Amazon Kindle mispronounces Barack Obama's name, saying something like "buh-RACK oh-BAM-uh" instead of "buh-ROCK oh-BAH-muh". Why is this little tidbit worth a piece in the business/media section of The New York Times? The answer is, it's not. It could have been an OK lead-in to a technology piece about how text-to-speech systems work, and how they can fail — often spectacularly — on unknown words, especially names. Granted, adding the (pronunciation of the) name of a political figure such as Barack Obama to the system's dictionary is a simple enough thing to do (which is how Nuance will in fact fix the problem, if it hasn't already), and it was clearly an oversight worth pointing out to the company. But then again, the version of Firefox I'm using right now (3.0.4 for the Mac) has been underlining both of the President's names in what I have been typing thus far, incorrectly guessing that I'm misspelling something, and I'll bet you won't see some NYT reporter wasting their time on such a triviality.
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