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Seems to be a new business format.  They're all over the internet (especially Instagram) and are into anything fashion, design, coffee, perfume….  I noticed that they even have some sort of connection with an IKEA store.  Jean Paul Gaultier?  NFT (non-fungible token) market places?

Selected readings

Since this is so new and unexpected, we don't have a lot of (any) previous relevant references.  I suggest that you do this Google search:

<chinese alternative business models>

AIO, among other sources, will help put it in context.



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