English speakers have been verbing nouns and nouning verbs since before English was called English. Still, this kind of zero derivation (also known as "conversion") is only quasi-regular, like most other kinds of derivational morphology: it spreads word by word. And new conversions are sometimes surprising, like this one from "Red Sox Act Swiftly, Fire Valentine After One Season", AP 10/4/2012:
“This season was by far the worst we have experienced in over ten years here. Ultimately, we are all collectively responsible for the team’s performance,” Red Sox chairman Tom Werner said. “We are going to be working tirelessly to reconstruct the ballclub for 2013. We’ll be back."
“We thank Bobby for the many contributions he made and for the energy he brought each day. He is a baseball man through and through.” [General manager Ben] Cherington, who replaced Theo Epstein last offseason, will headman the search for a replacement.
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