Matt Viser, "For presidential hopefuls, simpler language resonates" (" Trump tops GOP field while talking to voters at fourth-grade level"), Boston Globe 10.20/2015:
When Donald Trump announced his presidential campaign, he decried the lack of intelligence of elected officials in characteristically blunt terms.
“How stupid are our leaders?” he said. “How stupid are they?”
But with his own choice of words and his short, simple sentences, Trump’s speech could have been comprehended by a fourth-grader. Yes, a fourth-grader.
The Globe reviewed the language used by 19 presidential candidates, Democrats and Republicans, in speeches announcing their campaigns for the 2016 presidential election. The review, using a common algorithm called the Flesch-Kincaid readability test that crunches word choice and sentence structure and spits out grade-level rankings, produced some striking results.
The Republican candidates — like Trump — who are speaking at a level easily understood by people at the lower end of the education spectrum are outperforming their highfalutin opponents in the polls.
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