Wildly popular pastry shop in Korea
Nick Tursi suggested that I visit Sungsimdang in Daejeon, so I went two hours out of my way as I was travelling to Seoul. Sungsimdang (Korean: 성심당; Hanja: 聖心堂; lit. Sacred Heart Hall) is a phenomenally popular bakery that could easily establish branch stores all around Korea and, indeed, the world, but it refuses to do so, not expanding beyond the city of Daejeon.
We were lucky that it was raining that day, which made the line outside the store only stretch for one block, whereas in good weather it may stretch back and forth for a length equal to three blocks or more, and you'd have to wait for 2-3 hours to make your way through it.
(photo courtesy of Song Yaoxue)
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