Lounging in the luxury of super-size sentences?
For some reason, the current British election campaign has been mercifully free of empty pontificating about first-person pronouns. But Tom Clark, "Barack Obama's travel rhetoric rubs off on Nick Clegg's general election talk", The Guardian, 5/6/2010, did take a shot at reading aspects of political character from candidates' distributions of sentence lengths:
Like the Conservatives, the Lib Dems are laying emphasis on cutting waste. [The speech-writing consultancy] Bespoke reveals both parties demonstrate a striking economy with words when compared with Labour. The average sentence in a Liberal or Tory speech is just 14 words, which is five shorter than Labour. Among the leaders the gap is even bigger, with Gordon Brown's tally of 22 in the average sentence being positively verbose when compared with David Cameron's 13, never mind Clegg's even pithier 12. [Simon] Lancaster [director of the speech-writing consultancy Bespoke] believes the trappings of office can encourage a taste for "lounging in the luxury of super-size statements" when compared with the breathless demands for change that typically characterise opposition.
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