On Daring Fireball, John Gruber noticed something interesting about David Pogue's New York Times review of the Surface Pro: what he calls "the use of bounding asterisks for emphasis around the coughs." Pogue wrote:
For decades, Microsoft has subsisted on the milk of its two cash cows: Windows and Office. The company’s occasional ventures into hardware generally haven’t ended well: (*cough*) Zune, Kin Phone, Spot Watch (*cough*).
And the asterisks weren't just in the online version of the Times article. Here it is in print (via Aaron Pressman):