Tim Cook crushes it everything

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The video featured in Tim Cook's latest Xeet:

The comments on X are (almost?) 100% negative, and likewise elsewhere

Several commenters made versions of this point:

I wonder whether Cook (and/or Apple) will cancel the ad and apologize for it?

Update — They did: Chance Miller, "Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign", 9to5Mac 5/9/2024.


  1. KeithB said,

    May 9, 2024 @ 8:15 am

    I heard today that the ad is disrespectful to art.

    I say, there is no such thing as bad publicity.

  2. Mark Liberman said,

    May 9, 2024 @ 10:12 am


    As the Oxford Dictionary of Phrase and Fable explains, this meme means that "it is always preferable to have attention focused on a name than to be unnoticed".

    But Apple, Tim Cook, and the M4 IPad are hardly "unnoticed"…

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