## Archive for Typography

Tong Wang spotted this poster in a Beijing elevator:

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## Sino-English graphic tour de force

Jeff DeMarco saw this on Facebook:

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## Font adjustment: Times Beef Noodle

Tweet  by Noelle Mateer:

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## Spacing within words

Speaking of spaces between syllables (but, as in this case, not all syllables), as we have been in recent posts, this photograph of a sign in China was sent in by Paul Midler:

But the lettering is very nice!

## An inconclusive psycholinguistic take on post-period spacing

A while back, I peeved about the people for whom public devotion to single-spacing after a period is a form of virtue-signaling. I’ve now learned that the one-space-or-two issue has found its way into the journal Attention, Perception, and Psychophysics, which has posted “Are two spaces better than one? The effect of spacing following periods and commas during reading” ($) by Rebecca Johnson, Becky Bui, and Lindsay Schmitt. The paper came to my attention via Matthew Butterick, the author of Typography for Lawyers and the free, online-only Butterick’s Practical Typography ("Are two spaces better than one? A response to new research"). He writes: Ap­par­ently de­fy­ing Bet­teridge’s Law, the study claims to show that two spaces af­ter a pe­riod are eas­ier to read than one. On its face, this also seems to con­tra­dict my long­stand­ing ad­vice to put only one space be­tween sen­tences. Be­cause the study costs$39.95 for a PDF, I’m cer­tain the so­cial-me­dia skep­tics rush­ing to claim vic­tory for two-spac­ing have nei­ther bought it nor read it. But I did both.

True, the re­searchers found that putting two spaces af­ter a pe­riod de­liv­ered a “small” but “sta­tis­ti­cally … de­tectable” im­prove­ment in read­ing speed—about 3%—but cu­ri­ously, only for those read­ers who al­ready type with two spaces. For ha­bit­ual one-spac­ers, there was no ben­e­fit at all.

Fur­ther­more, the re­searchers only tested sam­ples of a mono­spaced font on screen …. They didn’t test pro­por­tional fonts, which they ac­knowl­edge are far more com­mon. Nor did they test the ef­fect of two-spac­ing on the printed page. The au­thors con­cede that any of these test-de­sign choices could’ve af­fected their findings.

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## Hey Geoff (Pullum),…

In MS Word, buried deep in File|Options|Advanced|Compatibility Options|Layout is the option to check 'Do full justification the way WordPerfect 6.x for Windows does'". If you use full justification, your document will look ugly unless you check that box.

Does that qualify as a form of nerdview?

## Écriture inclusive

In English, singular personal pronouns are almost the only residue of morphological gender. But in many languages this is a much bigger problem, with gender agreement in adjectives, gendered forms of most nouns, and so on. A few years ago, French proponents of "écriture inclusive" ("inclusive writing") proposed a novel use of an otherwise little-used character, the "middle dot", to set off optional letter sequences and create gender-ambiguous written forms. Thus

 Masculine Feminine Inclusive intellectuel intellectuelle intellectuel·le musicien musicienne musicien·ne représentés représentées représenté·e·s

Thus, as Le Figaro put it,

Pour que les femmes comme les hommes «soient inclus·e.s, se sentent représenté·e·s et s'identifient», le Haut Conseil à l'égalité entre les femmes et les hommes recommandait en 2015, dans un guide pratique, d'utiliser l'écriture inclusive.

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## Last gasp of lead type

Chen Cheng-wei and staff writer Elizabeth Hsu, "Taiwan's last lead-character mold maker works to preserve the past" (Focus Taiwan, 5/1/17):

Rixing Type Foundry is home to the last remaining collection of traditional Chinese movable type character molds in the world. It possesses 120,000 molds of different characters in a wide range of sizes and three different typefaces — kaiti (楷體) or regular script, songti (宋體) and heiti (黒體) or sans-serif black — and has more than 10 million lead character pieces for printing or sale.

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## Hyphenation with words containing capital letters

A truly startling (and surely unintended) hyphenation in the print edition of The Economist (March 11th) suggests that some updating of word-breaking algorithms is in order in the light of the fairly recent practice of inventing product and brand names that have word-internal upper-case letters. An article about juvenile delinquency, reporting that kids are less involved in crime in part because they're indoors playing video games, ends with this paragraph (I reproduce the line breaks and hyphens of the UK print edition exactly, though not the microspacing that justifies the right-hand margin; the only thing I'm interested in is the end of the penultimate line):

The decline in crime among the young
bodes well for the future. A Home Office
study in 2013 found that those who com-
mitted their first crime aged between ten
and 17 were nearly four times more likely to
become chronic offenders than those who
were aged 18-24, and 11 times more likely
than those who were over 25. More PlayS-
tation, less police station.

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## Finding non-Roman letters and characters in an MS Word document

Somebody asked Mark Swofford to help her devise a speedy, easy way to locate all the Chinese characters in a book-length manuscript that she was working on.  Mark set to work on the problem, and this is what he came up with:

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## How to generate fake Chinese characters automatically

On the otoro blog, there is another amazing article about sinograms:

I say "another amazing article" because, just a week ago, in "Character building is costly and time consuming" (12/22/15), we looked at a fascinating report on the vast amount of labor necessary to build fonts made up of real Chinese characters.  Basically, the latter report examined the history of Chinese characters and then explained how typographers create new fonts comprising all the characters necessary for printing books, newspapers, magazines, advertising copy, and so forth.

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## Character building is costly and time consuming

I would like to call the attention of Language Log readers to an extraordinary article by Nikhil Sonnad:

"The long, incredibly tortuous, and fascinating process of creating a Chinese font " (Quartz, 12/18/15)

I knew that Nikhil was writing this article, because I helped him with the part about the historical development of the script over a month ago.  After that I didn't hear anything from him until yesterday when he sent me notice that the article had just been published.  Now that I've had a chance to read Nikhil's article, I must say that it a unique and amazing accomplishment.

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## Phonetikana

On the DramaFever website, Brendan Fitzgibbons has an interesting article that shows how "New font lets anyone learn Japanese" (10/17/14):

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