Advancement
In what I think is a fairly recent development, North American universities and other non-profit entities are using using the word advancement for fundraising, public relations, and related activities:
The Office of Advancement supports the mission of Georgetown University and its faculty and students through developing relationships with key constituencies.
Staff who work in the Office of Advancement have one mission: to move people to extraordinary levels of support for Queen's University.
The Office of Advancement is dedicated to supporting the mission of The University of Alberta by fostering relationships that result in continuing goodwill and financial support from alumni, parents, friends, and organizations.
The Office of Advancement will generate and develop the best relationships and resources to achieve Michigan Engineering objectives.
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