Charlie Hustle in the AI industry
Would You Work ‘996’? The Hustle Culture Trend Is Taking Hold in Silicon Valley.
The number combination refers to a work schedule — 9 a.m. to 9 p.m., six days a week — that has its origins in China’s hard-charging tech scene.
By Lora Kelley, NYT (Sept. 28, 2025)
The inverse of involution.
Working 9 to 5 is a way to make a living. But in Silicon Valley, amid the competitive artificial intelligence craze, grinding “996” is the way to get ahead. Or at least to signal to those around you that you’re taking work seriously.
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