The government of Canada, along with no doubt many others, frowns upon companies making health claims for which they have no evidence. This is supposed to nip in the bud deceptive practices like those exhibited in this pre-regulation 1652 handbill proclaiming the "vertues of coffee drink", in which the advertisement's author touted coffee as a prevention and cure for everything ranging from miscarriage to gout to "hypochondriack winds", whatever those may be. In that document, the claims were overt and brazen, with statements such as:
"It is excellent to prevent and cure the Dropsy, Gout and Scurvy."
"It is very good to prevent Mis-Carryings in Child-Bearing Women."
Yup, those are claims.
But in a recent case that's made headlines here in Canada, the Canadian Food Inspection Agency has determined that the names of two brands of infant formula made by Enfamil, A+ and Gentlease A+, also amount to claims, the former constituting a claim about nutritional superiority to other brands, and the latter an additional claim about ease of digestibility.
Which begs the question: What counts as a claim?
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