Megan McArdle ("Four things Democrats need to understand about beating Trump", WaPo 1/31/2020) has something important to say about the style of Donald Trump's extemporized speeches:
Trump is a good public speaker. “Nails on a chalkboard” doesn’t quite capture how educated urbanites feel about Trump’s speaking style. A closer analogy would be having your teeth drilled — without Novocain.
His fragmented sentences, simplistic formulae (see those insults above) and rambling style would drive them wild even if the content and partisan ID were more to their taste. They like “polished” candidates who speak in complete sentences that read well when written down.
Trump, by contrast, sounds like … well, actually, he sounds a lot closer to how most people talk than a “good” public speaker. He speaks in short sentences and uses a small vocabulary. He makes up names for stuff to aid listener memory. He repeats himself. He digresses at random.
Trump talks, in short, the way people talk when they aren’t expecting their words to be written down. This informal approach horrifies those of us who love reading enough to do it on weekends. But one way to think about this is that it is not so much the difference between good and bad; it is the difference between an oral culture and a written one.
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