Der Cupertino-Effekt
Spiegel Online, Germany's biggest news website and a sister publication of the weekly Der Spiegel, has just run an article on one of our favorite topics: the Cupertino effect, the phenomenon whereby automated spellcheckers miscorrect words and inattentive users accept those miscorrections. (See my primer on OUPblog as well as our ongoing coverage on both the old and new Language Log.) I was interviewed for the piece, which was written by Konrad Lischka for his column on everyday things that do not work (Fehlfunktion, or 'malfunction'). Though I don't read German, the article looks pretty solid. I especially like the German Cupertinos that are provided, based on spellchecker suggestions in German Mac Word 2008. For instance, Barack Obama prompts the suggestion Barock Obama (barock means 'baroque'), while Stinger-Rakete ('Stinger missile') prompts Stinker-Rakte ('stinker missile'). Looks like a job for the intrepid Microsoft Office Natural Language Team, Teutonic division.


