Putting on Ayres
Janet Maslin's New York Times review of Death by Leisure by Chris Ayres, a British journalist who reported on Hollywood for the (UK) Times, contains this puzzling passage:
The book also conveys his efforts to get in the Californian spirit (i.e., buying a plasma television he can't afford) or to trade on Anglophilia when it suits him. The snobbish pronunciation of his name may sound like a British synonym for derrière, but it helps him finagle his way into the gala opening of the Frank Gehry-designed Walt Disney Concert Hall. On the other hand, he makes sure to Americanize the R in “Ayres” and go native when crashing a movie-business party.
There's really no way to figure out what Maslin means here without consulting the book itself, and even then things are a bit murky.
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