"Ingenious herd of charcoal fire"
From the menu of the Istanbul Kebab House near Times Square in New York City:
Putting aside the possibility that the author is a frustrated poet forced by parental pressure into the restaurant business, we can conclude that "vertical split" for "vertical spit" is an L2 malapropism, and that the reference to "ground" in place of "sliced" meat is a similar simple confusion about what "ground" means. But what about that "ingenious herd"?
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