The serenity meme
As reported in the New York Times and Time Magazine, Yale law librarian and quotation-hunter extraordinaire Fred Shapiro has uncovered evidence undermining the long-held attribution of "The Serenity Prayer" to the American theologian Reinhold Niebuhr. Niebuhr's family originally claimed that he composed the prayer in the summer of 1943, but Shapiro has uncovered variations on the theme going back to 1936 in various American publications. (The first printed attribution to Niebuhr is actually from 1942.) Shapiro lays out his evidence in the Yale Alumni Magazine, followed by a rebuttal by Niebuhr's daughter Elisabeth Sifton.
What's particularly fascinating about Shapiro's documentary evidence is how the early citations all fit a general formula and yet show a divergence in phrasing reminiscent of the Telephone game. Regardless of how much claim her father ultimately has to originating the prayer, Sifton is correct to point out that "prayers are presented orally, circulate orally, and become famous orally long before they are put on paper." It's clear that by the time the prayer found its way into print in the '30s and '40s, the oral transmission of the meme was already well under way, as illustrated by the mutations it underwent in the retelling.
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