What is spin? According to the OED's 1993 additions,
2. g. fig. A bias or slant on information, intended to create a favourable impression when it is presented to the public …
What is SpinSpotter? According to Claire Cain Miller in the NYT ("Start-Up Attacks Media Bias, One Phrase at a Time", 9/8/2008), it's a Web tool that "scans news stories for signs of spin".
The Spinoculars find spin in three ways, said Mr. Herman. First, it uses an algorithm to seek out phrases that violate six transgressions that the company’s journalism advisory board came up with based on the Society of Professional Journalists’ Code of Ethics. They are personal voice, passive voice, a biased source, disregarded context, selective disclosure and lack of balance. […]
SpinSpotter’s algorithm also uses a database of common phrases that are used when spinning a story. Finally, readers can flag instances of spin. Other SpinSpotter users can see these flags, and the reported phrases will enter the spin database.
The guy being quoted is "SpinSpotter founder and chief creative officer, Todd Herman". Other stories about SpinSpotter — and there are quite a few of them — give a similar picture.
But here's another definition, offered by me in comments on a weblog post yesterday:
This might be an unusual type of demoware …, one that is released for general use in the hope that enough people will submit their proposed spin-spots to give the company enough free training data to actually develop some of the technology that they pretended to have in the first place.
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