Are "heavy media multitaskers" really heavy media multitaskers?
A few days ago, I asked for help in tracking down some of the scientific support for Matt Richtel's claims about the bad effects of "digital overload" ("More factoid tracking", 9/1/2009). One of the more trackable factoids was the "study conducted at Stanford University, which showed that heavy multimedia users have trouble filtering out irrelevant information — and trouble focusing on tasks". And sure enough, The Neurocritic quickly came up with a reference that fits: Eyal Ophir, Clifford Nass, and Anthony Wagner, "Cognitive control in media multitaskers", PNAS, Published online before print 8/24/2009.
I believe that the full paper is freely available at the link given above (please let me know if this is wrong), and if you're interested in this topic, I urge you to read it. As in the case of the last paper by a Stanford psychologist that was discussed here, you should start by asking "Never mind the conclusions, what's the evidence?". And again, you may conclude that the descriptions of this research — in the popular press and even in the original paper — lead readers pretty far beyond the interpretations warranted by the research itself.
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