Impactful
Anne Curzan, "What to do about 'impactful'?", Chronicle of Higher Education, 7/19/2013:
If I were asked to rate new words on a scale from 1-10 based on their aesthetic appeal (note: words’ aesthetic appeal in my opinion—this scale cannot possibly be objective), with 10 being the most appealing and 1 being the least, I would give impactful about a 3. In other words, I notice the word, and I don’t especially like it.
Now, let’s be clear: There is no particularly good reason for my displeasure with this word. There are plenty of similar adjectives in the language, formed by a noun + -ful to mean “full of or having a lot of [the noun]”: for example, playful, joyful, eventful. The adjective impactful is relatively new to the language, but that’s not a good reason for my distaste either—there are lots of other new words that I like (e.g., the wonderfully playful recombobulate). The meaning of impactful is a bit vague (for example, is the impact good or bad?), but the same critique could be made of well-accepted adjectives like influential. The word may sound business jargony to some, but the data no longer fully support this connotation, as I’ll get to.
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