The grammar of "Better Together"
The official name of the organization campaigning for a No vote in the upcoming Scottish independence referendum is "Better Together." That phrase was originally the campaign's main slogan. Much has been written in recent days about the campaign's evident signs of panic, but no one has commented on the stupidity of "Better Together" as a slogan. (It was actually ditched by the campaign in June, and replaced by an even more pathetic slogan: "No Thanks.")
Better together is an adjective phrase. Used on its own, without any logical subject or other accompanying noun phrases, it is apparently supposed to affirm that something will go better in some way for someone than something else if something is together with something else, but it doesn't specify any of these someones or somethings. Yet the cui bono issue (who benefits) is absolutely crucial to the debate. The ineptness of the sloganeering is almost unbelievable.
Read the rest of this entry »
Permalink Comments off