Language Log

Last year the most popular new New Year's greeting in China was "Happy NIU2 Year!" where NIU2 ("cow") supposedly sounds like "new."

This year, the most popular new Valentine's greeting in China is "I LAO3HU3 老虎 U," where LAO3HU3 (which means "tiger") allegedly sounds like "love" to Chinese speakers.

Of course, this cute slogan, "I LAO3HU3 / Tiger U," which was probably dreamed up by an advertising firm, reminds one of (and may well have been inspired by) the wildly famous "I Chocolate You" campaign for the LG Chocolate cellphone, in which one of the most memorable images was this voluptuous photograph of the Korean actress, Kim Tai-hee.

From Paul Kay, this passage from an email recently sent by the Chair of the UC Berkeley Academic Senate:

As background, the state continues to anticipate a very large deficit this year.  While the Governor's budget did call for restoring approximately $300M in funds cut last year from the UC budget, it would probably not be prudent – in my view – to assume that our budgetary situation for 2010-11 will be better than 2009-10.  In addition, the Governor's proposed constitutional amendment, which called for shifting money to higher education by privatizing the state prison system, has attracted no political support (and a great deal of criticism as a policy proposal).  While UCOP has been apparently working with to develop alternative constitutional amendments, it would again be imprudent not to expect a silver bullet.

From a reader:

I dreamt that I some cars were racing back and forth in front of my house with lights and speakers all over them. Someone asked me what it was all about and I said "It's Liberman and the Language Log folks checking out the doppler effect"

This woke me up and as I thought about it, I realized  that Language Log would make a great television program.

Sort of a mixture of Mythbusters, NCIS, and Sesame Street? Or maybe a cross between 60 Minutes and Glenn Beck? I guess I don't want to know.

One of Language Log's early posts linked to Daniel Zettwoch's Deadlock, which illustrates in cartoon form Jason Shiga's application of game theory to the dynamics of relationship formation. But Shiga's research represented only an individual-investigator approach to the problem. Now, just in time for Valentine's day, The Onion shows us what Big Science can do:

https://www.youtube.com/watch?v=-hNZ-yN3XIw

It's a commonplace observation that survey results depend on how questions are worded.  But I don't think I've ever seen a larger effect of synonym-substitution than the one reported by a recent CBS News/New York Times poll about the U.S. military's DADT ("Don't Ask Don't Tell") policy.

Question: Do you favor or oppose ___ serving in the military?

It's no longer just imperial pontificators like George F. Will and Stanley Fish. The Obama-is-a-narcissist-and-his-use-of-I-proves-it meme has spread like kudzu, wrapping itself around the brainstem of every Fox News sub-editor and provincial pundit in the land. You couldn't kill it with a blowtorch.

Fox News, specifically, has decided to count first-person pronouns in every speech Obama gives. Thus "The I's Have It: Obama Hits 34 I's in Washington D.C.", FOXNews.com, 2/7/2010:

Much attention has been given to President Obama's persistent use of "I" when giving speeches to sell his administration's agenda. Is he taking responsibility — or, as his critics say, is he still in campaign mode? FoxNews.com is tracking the president's speeches all this month and will report back after each to see whether The "I's" Have It.

Via Talking Points Memo comes this correction from the Los Angeles Times:

FOR THE RECORD:
Sarah Palin: In some editions of Sunday's Section A, an article about Sarah Palin's speech to the National Tea Party Convention quoted her as saying, "How's that hopey, changing stuff working out for you?" She said, "How's that hopey, changey stuff working out for you?"

Maybe the L.A. Times editors could have spared themselves some confusion by paying more attention to the American Dialect Society voting for Word of the Year. For 2008, I included hopey changey in my list of nominations, defining it as follows:

hopey changey: Derisive epithet incorporating Obama’s two main buzzwords (also dopey hopey changey).

In the '08 WOTY voting, hopey changey (hyphenated as hopey-changey) ended up in a special category of election-related terms, finishing a distant third behind maverick and lipstick on a pig (but ahead of hockey mom).

My education in the rhetoric of press relations continues. On February 8, the BioMed Central Press Office sent out an email to registered readers with the Subject line "Chocoholic mice fear no pain". On February 9, a press release under the same title appeared on Eureka Science News wire, which began

Ever get a buzz from eating chocolate? A study published in the open access journal BMC Neuroscience has shown that chocolate-craving mice are ready to tolerate electric shocks to get their fix.

Via BoingBoing and many LL readers:

For my sins, I was recently appointed to the Linguistic Society of America's Public Relations Committee. This is a new venture for the LSA, and boy, do we have a lot to learn. This was brought home to me, yet again, when I read Sarah Kershaw's "A Viagra Alternative to Serve by Candlelight", NYT 2/9/2010:

[T]he chocolate fondue offered on the Valentine menu at MidAtlantic in Philadelphia comes with a possible secret weapon for anyone trying to put a man in an amorous frame of mind: doughnuts. But don’t be too quick to load up, because according to one study, male sexual response was heightened by the scent of doughnuts only if it was combined with licorice, not exactly a standard pairing. (The only combination of fragrances the study found to be more potent is perhaps even less common: lavender and pumpkin pie.)

The linguistic point that is so interesting about the PartiallyClips cartoon strip that Mark just pointed you to is that the "suffixes" involved are not all suffixes. The endings of the words are -like, -esque, -ward, -proof, -(a)thon, -riffic, -master, -go-round, -ism, -kabob, -(o)phile, -(i)licious, and -gasm. Of these, I think I'd say (it is a theoretical judgment) that only -like, -esque, -ward, and -ism should be called suffixes.

The most recent PartiallyClips:

(Click on the image for a larger version.)

Under the title "English without Chinese at exams 'traitorious,'" China Daily ("China's Global [English] Newspaper") presents an article by Wu Yiyao describing the uproar over the decision by four Shanghai universities to include an English test as part of their independent admission examinations, but not to include a corresponding examination for Chinese language. The controversy swiftly spilled over into other media reports, with strong opinions on both sides.