Language guru runs with the journalistic pack
[Update 6/20/2010 — The linked CNN story has been extensively modified, for the better. The headline is now "Language mavens exchange words over Obama's Oval Office speech," and the article now highlights Ron Yaros along with Payack, and incorporates some information from this post. Fev at headsuptheblog has some before-and-after analysis.]
It's amazing what a grip Received Perceptions have on what passes for journalism these days. Today, CNN enlisted Paul Payack to lead us through an unusually contentless version of one of the standard categories of Obama criticism ("Language guru: Obama speech too 'professorial' for his target audience", 6/17/2010):
President Obama's speech on the gulf oil disaster may have gone over the heads of many in his audience, according to an analysis of the 18-minute talk released Wednesday.
How can we tell? Well, for a start,
Tuesday night's speech from the Oval Office of the White House was written to a 9.8 grade level, said Paul J.J. Payack, president of Global Language Monitor. The Austin, Texas-based company analyzes and catalogues trends in word usage and word choice and their impact on culture.
Wait, what? Text at a ninth-grade reading level is too professorial for the American people to understand? When it's read out loud to them? Color me skeptical. But wait, there's more…
Read the rest of this entry »