It was a linguistic maneuver that had possibly never been tried before in the history of real estate: tell the straight truth about the property, no varnishing, no slathering with adjectives like "stunning". Just tell it like it is. One brave firm of real estate agents, Scott & Stapleton in England, tried it as a way of getting rid of a run-down apartment in Leigh-on-Sea, Essex. The manager, Rob Kahl, wrote the copy:
Not for the faint hearted this first floor flat is being sold as seen, rubbish and all!
Having recently just had to evict some charming (not) tenants the vendors of this property have had enough and can't even face setting foot in what used to be their sweet and charming home.
I can't flower this one up or use my normal estate agent jargon to make this sound any better.
The property is full of rubbish, there is mould on the walls and I think there may even be some fleas there to keep me company when I carry out the viewings.
To conclude, the advertisement advised those viewing the property to "wipe your feet on the way out".
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