Consider the X
Over on The Loom, the blogging home of my brother Carl Zimmer, a discussion about bad science writing was sparked by a particularly noxious Esquire article. (The description of cardiologist Hina Chaudhry as "a lab-worn doctor-lady" is just the tip of the iceberg.) In the comments, David Fishman left the cryptic remark, "Consider the armadillo." Carl revealed that this was an in-joke dating back to 1989, when the two of them were budding science reporters at Discover Magazine:
Our editors always warned us against writing openings and transitions with words no sane person would ever utter. Which we epitomized as, "Consider the armadillo."
"Consider the armadillo" does indeed sound like journalistic hackwork, all the more because it's in the form of a snowclone. In one early formulation, Geoff Pullum defined snowclones as "some-assembly-required adaptable cliché frames for lazy journalists." In this case, the crutch for lazy (science) writers goes all the way back to the New Testament.
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