When Carl-Henric Svanberg raised such a fuss yesterday by explaining that at BP "we care about the small people", my first reaction was that he should have known better than to bring up the whole size thing, or for that matter the whole caring thing. But my second reaction was to wonder about contemporary American expressions for ordinary people.
The most obvious phrase, I think, is "ordinary people". It's roughly 25 times more common than "small people" in terms of raw frequency (1475 hits vs. 60 hits in the COCA corpus), and a majority of the instances of "small people" are literal references to people's height, or other irrelevant categories: "Small people can bend easier, with less low-back pain"; "I had a little Lilliputian hallucination. I saw very small people, pink people, before a migraine"; "Ellen, as a petite person herself, felt strongly that small people should avoid perkiness at all costs".
Of course, the phrase "small people" can be used in American Englsih to mean "ordinary people". But to a surprising extent, it seems to be used to refer to such people in other countries, often in quotations from people in other countries. The first five COCA hits (in the relevant meaning) are:
Brecht argues in the play that "everybody is responsible, even the small people."
"…so many of his donors are these small people who are sending checks for $50, $100" [from a story about Obama's 2008 campaign]
"… when you have the government and you have the multinational, it's very hard for small people like us to win." [from a story about farmers in rural Ireland]
"Some of us small people were always tired of the war, " says Bompa-Turay. [from a story about Sierra Leone]
"… involving the masses, the workers, the small people, but the movement was led by the middle class sons and daughters." [from a story about Indonesia]
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