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The big deal in a new paper "Motivating voter turnout by invoking the self" (see also the official PNAS site, or e.g. this Discover magazine article "The power of nouns….") is that people can be manipulated into voting simply by clever use of nouns instead of verbs in a questionnaire. In each of several studies, potential voters were split into two groups and given (amongst other questions which didn't vary by group) one of two questions to answer:
Group 1 question: How important is it to you to be a voter in the upcoming election?
Group 2 question: How important is it to you to vote in the upcoming election?
Turned out that Group 1 turned out. Really. In one of the studies an amazing 95.5% of them actually turned out to vote, whereas only 81.8% of Group 2 voted. That's obviously a huge effect on voting behavior. And it appears to be caused by the use of a construction with the nominal "voter" instead of the verb "vote".
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Luke Yeomans (pictured) had a king cobra sanctuary in Nottingham, England, and planned to open it to the public this weekend, but instead one of his cobras killed him on Wednesday with a single bite, a hefty injection of neurotoxic and cardiotoxic venom that gave him a heart attack. Sadly, the linguistic signs that he would be killed this way were already present in the record, quite clear in something he had said. I wish someone could have warned him.