Geoff Pullum, always forthright, looks at some typical journalistic anthropomorphisms about animal communication and calls them "lies" ("Now it's cows that use names (sigh)", LLOG 12/20/2014):
The bottom line is that when it comes to language, journalists simply make stuff up. They are shockingly careless in all sorts of ways (in accuracy of quotations, for example, as Mark has pointed out many times), but when it comes to animal language it's far worse than that. They actually print what are obviously lies, even when the text of the same article makes it clear that they are lying.
I was curious about the background of this case, which as Geoff notes is a particular instance of a generic class of untruths, so I looked into it a bit more closely.