Still more on less
The BBC News Magazine, expanding on earlier BBC News coverage of the Tesco "10 items or less" flap (reported on here), passes on more misinformation from various sources about the usage of fewer and less. The piece ("When to use 'fewer' rather than 'less'?") begins inauspiciously:
Tesco is changing its checkout signs after coming under criticism from linguists for using "less" rather than "fewer". But it's not just huge, multinational supermarkets that get confused about this grammatical point.
The grammatical question of fewer versus less has been raising the hackles of plain English speakers for years.
"Plain English speakers" — where does that come from? From, I assume, the primary source that BBC News used for these stories, the Plain English Campaign, which was also the source for the replacement for "10 items or less": "Up to 10 items".
There's a lot to unpack here, including objections from some to "up to" as a replacement for "or less".
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