Keep it vague

April 16, 2013 @ 2:29 pm · Filed by under Language and advertising, Psychology of language, Semantics

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The buses run by Lothian Buses in Edinburgh currently have a prominent sign near the entrance that says "REVISED Adult Fare".

Revised. I will leave it to you to guess whether the fare has been revised upward or downward.

April 16, 2013 @ 2:29 pm · Filed by under Language and advertising, Psychology of language, Semantics


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