Who Put the X in AXB: Snowclone Follies of 1912
Inspired by Mark Liberman's post, "Putting the X in AXB," I spent some time trying to find the origin for this venerable snowclone. A quick check of newspaper databases uncovered "putting the fun in fundamentals" from November 1912, and it turns out that the fall of 1912 was when the snowclone snowballed. It's a nice example of how, even a century ago, lingua-memes could "go viral" (and go stale).
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