Language Log

A new advertising campaign by the cellphone company Boost Mobile is a real head-scratcher, in large part due to its creative (possibly too creative) experimentations in English morphology. Morphological innovation has driven some other recent ad campaigns, notably the creation of "Snacklish" by the good people at Snickers (discussed by Arnold Zwicky here, linking back to earlier morpholiciousness from Snickers here). Both the Snickers and Boost Mobile campaigns revolve around self-conscious neologisms, but the similarity ends there. Whereas Snickers introduces lexical blends fusing a variety of words and word-parts, Boost Mobile exploits one particular morphological frame: un____ed.

I was just reading a year-old article in the NYT reporting on Molly Ivins's death, and in discussing her friendship with Ann Richards, they said, "The two shared an irreverence for power and a love of the Texas wilds."

I was surprised that Katherine Q. Seelye could say that, and that the copy-editors didn't mind. I hadn't ever noticed this phenomenon before, but others must have. So while "a reverence for power" is fine, for me "an irreverence for power" is ungrammatical, though cute, and certainly understandable, and maybe it was intentionally tongue in cheek — after all, they had just been discussing the slogan "Molly Ivins can't say that, can she?", which her editors had put on billboards to defend her and which became the title of one of her books.

Similarly, I can say "a passion for politics", but I can't say "a dispassion for politics".

Well, I should check Google. … Hmm, supportive, to some extent, but not conclusive.

At least twice here on Language Log, we've looked at combinations of negation and exclusion that might be seen as overnegation (exclusion being a covert negative).