Pick a word, any word
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To access an article in the Financial Times yesterday I found myself confronted with a short market-research survey about laptops, tablets, and smartphones. Answer three our four layers of click-the-box questions, and I could get free access to the article I wanted to look at. A reasonable bargain: clearly some company was prepared to pay the FT for access to its online readers' opinions. And at the fourth layer down I faced a question which asked me to choose a single word that comes into my mind when I think of a certain Microsoft product.
My choice, from all the tens of thousands of words at my disposal, and the word I picked would go straight into the market research department of the one corporation, above all others, for whose products I have the greatest degree of contempt. Just choose that one evocative word and type it in, and I would be through to my article. A free choice. Which word to pick?
I must confess to you that complying with the request and completing my part in the survey lent my Friday afternoon a moment of what was perhaps the sweetest, purest pleasure of my week. Have a lovely weekend.
[Comments are closed. Please choose a word to describe how this makes you feel.]