This morning, when I checked out the website of The Atlantic, I saw an article by Megan Garber with the headline, "Gifting Is Not a Verb":
Megan has written perceptively about language before, notably in her piece from last year, "English Has a New Preposition, Because Internet," which played a large role in bringing attention to the emerging use of "because" — shortly thereafter recognized as the American Dialect Society's 2013 Word of the Year. (Some might argue that the new "because" isn't a preposition; Geoff Pullum defends that classification here and here but says it actually was one all along.)
The article itself is a seasonally appropriate exercise in word aversion, and Megan quotes one of Mark Liberman's posts on the topic to try to understand the source of her intense dislike of "gift" as a verb. But the headline goes much further, declaring that it is not a verb, despite the fact that the article clearly demonstrates that it is a verb, even if it's one that many people don't care for.