In the beginning, Facebook used singular they to refer to members who hadn't specified their gender. Then, people complained, and Facebook listened. (Feel free to google {facebook pronoun} for a taste of the back-and-forth.)
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As Eric Bakovic described here last year, Facebook uses they as a singular pronoun when the gender of the user is not known, leading to news feed items like: "Pat Jones added Prince to their favorite music." That's never been the most elegant use of singular they, since readers of these items tend to know the gender of Pat Jones, even if s/he hasn't told Facebook about it. Even more awkwardly, Facebook also uses themself when a reflexive pronoun is needed, as in: "Pat Jones has tagged themself in a photo." Well, now after some cross-linguistic difficulties, Facebook is trying to stamp out singular they by being more demanding about gender specification.
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